- We cultivate an environment in which all members work in partnership and value each other.
- We rely on trust and respect for individuals and organizations. We feel committed to all our stakeholders in a balanced relationship bases on partnership.
- We take responsibility: on our own initiative, socially and sustainably when dealing with resources and society. We get actively involved in initiatives where our commerical activities can benefit society.
- The result of our activities is to provide added value that is borne out in economic success. We see innovation, research and development as key factors of success.
- We understand the importance of value-adding networks. We understand that networking activities provide excellent opportunities to learn and benefit from each other as well as empower each other.
- We act in an exemplary manner: often extraordinary, success-oriented and always committed to our principles and attitude. We provide guidance in areas such as employee and performance orientation, market position and regional development.
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