Marketagent.com online reSEARCH GmbH

  • Headquarter: Lower Austria
  • Federal states: Lower Austria
  • Industry sectors: Service

2000

Founding year

26

Employees

Marketagent sees itself as both a pioneer and innovation leader in digital market and opinion research in Austria. W

ith a focus on quantitative and qualitative consumer research projects, Marketagent conducts more than 1,300 studies per year at sites in Baden bei Wien, Maribor and Zurich. The central tool is an almost 2,000,000 person online panel, which was ISO-certified as the first access pool in the D/A/CH region in January 2010. The customers of Marketagent include national and international companies, such as Telekom Austria AG, Ikea, Spar, Google, OMV, Nestlé, Österreichische Post AG, Generali or Intersport. The topics and research focuses are diverse and cover all areas of market and opinion research.

Products and services

Marketagent takes a leading role among full-service providers for digital market and opinion research in the German-speaking area. More than 1,300 projects are carried out per year and around 1,000,000 web interviews are conducted in the course of this. The focus of these research projects is on the field of consumer research, whereby all market and opinion research topics are covered.

The following portfolio illustrates the diverse research focuses of Marketagent:
– Advertising media studies: pre and post tests | efficiency controls
– Image studies | brand-core value analyses | brand positioning
– Market segmentation | target group analyses | potential assessment
– Tracking studies: Ad & brand tracking
– Usage & attitude studies | motive analyses
– Idea screening | concept and product tests
– Product launch controlling
– Packaging tests | shelf tests
– Online home-use tests
– Online studies using POS recruiting
– Testimonial tests
– Logo and name tests | claim & slogan tests
– Pricing research
– Online conjoint measurement
– Customer and employee surveys
– Interception surveys | on-site surveys
– Cover optimiser
– Online AdCheck
– picture.PROOF
– Geolocation-based research



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