- Headquarter: Lower Austria
- Federal states: Lower Austria, Upper Austria, Burgenland, Styria, Carinthia
- Industry sectors: Gaming, IT, online service providers, telecommunications
- Status: Recertified
Export shareabout 90 countries
Founded in 1980 by the entrepreneur Prof. Johann F. Graf, the NOVOMATIC Group is one of the largest gaming technology companies in the world, employing more than 25,000 people (around 3,300 in Austria). As one of the leading technology groups in Austria and an exporter to over 70 countries, controlled growth is deeply rooted in the company’s philosophy.
Its core markets are mainly Central Europe in addition to Eastern and Southeastern Europe. In future, the focus will also be on expanding its market position, especially in the USA, Australia, Asia and South America. The acquisition of the Australian gaming technology group Ainsworth Game Technology Ltd. represents a strategically important step which strengthens the Group’s position in the US while opening up new markets such as South America, Africa and Asia. NOVOMATIC pursues the strategy of covering all segments of the gaming industry as a global full-service provider. The Group offers its products exclusively in regulated markets with clear legal frameworks.
In addition to its headquarters in Gumpoldskirchen, the Group, which has more than 4,000 IP rights, operates 14 production sites and 27 technology centres in Germany, the United Kingdom, Spain, the Netherlands, the Czech Republic, Hungary, Poland, Russia, Iceland and Argentina. Its role as a trendsetter in the gaming industry in R & D is a direct result of this.
Products and services
As a producer and operator, the NOVOMATIC AG Group is one of the largest gaming technology groups in the world and employs around 21,000 people. Founded by industrialist Professor Johann F. Graf in 1980, the group has sites in more than 45 countries and exports innovative gaming equipment, system solutions, lottery system solutions and services to around 90 countries. The Group itself operates around 1,900 of its own electronic casinos, casinos and sports betting outlets, as well as a total of around 214,000 gaming terminals and video lottery terminals (VLTs) via rental models.
Through its numerous international subsidiaries, the NOVOMATIC AG Group operates as a full service provider in all segments of the gaming industry and offers a comprehensive omni-channel product portfolio for partners and customers worldwide. The spectrum ranges from terrestrial gaming products and services to management systems and cash management solutions, online, mobile and social gaming solutions, lottery and sports betting solutions, as well as a number of other first-class products and services. The Group offers its products exclusively in regulated markets with clear legal frameworks.
The Austrian market leader in sports betting venues, ADMIRAL Sportwetten GmbH, operates around 209 locations in its home market alone. The subsidiary ADMIRAL Casinos & Entertainment AG, which is one of the pioneers in the field of player protection and responsible gaming, is responsible for the operation of currently 2,256 gaming machines in a total of 151 slot parlors in Lower Austria, Upper Austria, Carinthia, Burgenland and Styria. Greentube Internet Entertainment Solutions GmbH strengthens the NOVOMATIC AG Group in the area of online, mobile and social gaming. Apart from creative gaming ideas and technological innovation in the operational area, the focus is on responsible gaming. NOVOMATIC sets new standards in the field of responsible gaming. By implementing prevention and access control systems to avoid pathological gambling in cooperation with scientific institutions and organizations in the field of gambling addiction support, responsible gaming is no longer a contradiction in terms.