• Headquarter: Lower Austria
  • Federal states: Lower Austria, Upper Austria, Burgenland, Styria, Carinthia
  • Industry sectors: Gaming, IT, online service providers, telecommunications
  • Status: Recertified


Founding year

about 24.500


98 %

Export share

about 100 countries

NOVOMATIC presents itself as the world’s leading full-service provider in the gaming industry and a clear number one in Europe. The company has approximately 24,500 employees worldwide.

In addition to the headquarters in Gumpoldskirchen, the group, which holds around 5,000 registered IP protection rights, operates 14 production sites in 11 countries and 32 technology centers in 15 countries.

The core markets include not only Eastern and Southeastern Europe, where NOVOMATIC has established an excellent position through early market entry, but also Germany, Spain, Italy, and the Netherlands. In addition to the core markets, NOVOMATIC is also focusing on expanding its market position in the USA and Asia.

Besides the dual strategy as a producer and operator, NOVOMATIC considers the key to success to be the excellent collaboration of its employees and the significant innovation within the company.

Products and services

The NOVOMATIC AG Group is one of the world’s largest gaming technology conglomerates, functioning as both a producer and operator. It employs approximately 24,500 employees. Founded by industrialist Professor Johann F. Graf in 1980, the company has locations in over 50 countries and exports innovative gaming equipment, system solutions, lottery system solutions, and services to around 100 countries. The group operates around 2,100 of its own electronic casinos, gaming establishments, sports betting shops, and through leasing models, a total of approximately 214,000 gaming terminals and video lottery terminals (VLTs).

Through its numerous international subsidiaries, the NOVOMATIC AG Group operates as a full-service provider in all segments of the gambling industry, offering a comprehensive omni-channel product portfolio to partners and customers worldwide. This range includes terrestrial gaming products and services, management systems, cash management solutions, online, mobile, and social gaming solutions, as well as lottery and sports betting solutions, along with various other top-tier products and services. The company group exclusively offers its products in regulated markets with clear legal frameworks.

The Austrian market leader in sports betting locations, ADMIRAL Sportwetten GmbH, operates approximately 209 locations in its home market alone. The subsidiary ADMIRAL Casinos & Entertainment AG, a pioneer in player protection and responsible gaming, currently oversees the operation of 2,244 gaming devices in a total of 148 gaming salons in Lower Austria, Upper Austria, Carinthia, Burgenland, and Styria. The NOVOMATIC Digital Gaming and Entertainment Division, Greentube, strengthens the NOVOMATIC AG Group in the online, mobile, and social gaming sectors. In addition to creative gaming ideas and technological innovation in the operational area, there is a strong focus on responsible gambling. NOVOMATIC is setting new standards in responsible gaming by implementing prevention and access control systems to avert pathological gambling, in collaboration with scientific institutions and organizations in the field of gambling addiction assistance.

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