Brau Union Österreich has been recognised for excellence in brand management, topping the Sustainable Brand of the Year category at the international German Brand Awards 2020.
The German Brand Awards recognise outstanding performance for the promotion of a sustainability-driven corporate identity, which has a positive impact on the public. An expert jury from the worlds of business and academia select, showcase and honour companies which are exceptionally good at developing a strong corporate identity. 1,200 entries from 14 different countries were submitted for the awards this year. The German Brand Awards have a broad global platform, with the widest reach across the German-speaking world of any awards of their kind. This is why it is particularly pleasing that Brau Union Österreich has demonstrated its excellence in corporate branding by scooping awards in the ‘Fast Moving Consumer Goods’ and ‘Sustainable Brand of the Year’ categories.
Gabriela Maria Straka, Head of Corporate Communications & CSR at Brau Union Österreich, is delighted that the company has been honoured in this way:
“We are proud that our corporate objectives have been so effective and that we have been able to raise public awareness so successfully. Our projects and longstanding partnerships, such as our work with Amuse Bouche, demonstrate our clear focus on sustainable brewing and responsible drinking. The awards show that we are on target to achieving our goal of setting the best standards for the brewing industry in Europe.”
The German Design Council (Rat für Formgebung) is an independent institution of international standing. It is one of the world’s leading centres of expertise for communication, providing a forum for interdisciplinary knowledge transfer within the design, branding, and innovation sectors. It facilitates conferences, exhibitions and awards, such as the German Brand Award, and pursues one single goal: to increase brand value on a sustained basis through the strategic use of design as a driver of innovation.