gourMETRO impresses the expert jury at the BCM Awards 2020 in the Best Content Marketing Project in Europe category.
The Best of Content Marketing Awards celebrate excellence in content-driven corporate communications. It is the biggest competition of its kind in Europe, receiving more than 700 entrants each year. The awards have been granted each year since 2003 by the Content Marketing Forum (CMF), along with its other partners from the media sector HORIZONT, LOUT and CP Monitor. The CMF is Europe’s leading media services association, which represents more than 100 agencies and publishers. gourMETRO is a customer magazine published by METRO Cash & Carry Österreich GmbH and METRO Cash & Carry Deutschland GmbH, which is overseen by Vienna-based communication design agency section.d. The magazine received the silver award at the Best of Content Marketing Awards 2020 in the Customer Magazine – Commerce/Consumer Goods category.
“With gourMETRO, we are continually working towards achieving the high standards required when producing free customer magazines. This ensures that the quality is consistent with other similar gourmet food magazines available on general newsstands. We are really pleased that not only have hundreds and thousands of professional restaurateurs and business owners in the food and hospitality sector recognised that gourMETRO is based on a special concept and serves as a very high-quality customer communication channel, but that our efforts have also been recognised by the Best of Content Marketing Award expert jury,” explain Managing Directors of section.d Robert Jasensky and Max Haupt Stummer, who were delighted to have been selected by the 130-strong jury, which determines the winners over three selection rounds.
METRO Österreich launched the magazine at the start of 2016, supplementing its customer loyalty scheme METRO Kundenclub. The food wholesaler continues to pursue an innovative strategy in order to actively support restaurateurs and catering businesses in difficult competitive times, which have now become even more challenging due to the coronavirus pandemic. “We publish gourMETRO four times a year. It includes a range of engaging stories and reports about the latest trends from the world of haute cuisine in Germany, Austria and internationally. The aim is to give restaurateurs new impetus, ideas and inspiration. We also present information on the latest METRO initiatives, schemes and services that have been created to provide exceptional levels of support to food and catering businesses. These include free digitalisation tools; smart financial services; unique events, such as the ‘Own Business Day’; start-up programmes for food innovators and face-to-face consultancy services in all gastronomic settings,” explains Xavier Plotitza, CEO of METRO Austria.
News about the METRO product range, tips and expert information from the restaurant and catering industry complete the magazine’s high-quality concept. The magazine does not just include outstanding journalism, sophisticated food photography and exceptional design, it is also intended to appeal to professional restaurateurs who have been in the business for a long time as well as young and aspiring trendsetters in the world of haute cuisine. gourMETRO receiving the silver award at the Best of Content Marketing Awards 2020 is further convincing proof of the important role METRO plays as a strong and expert partner to all of its customers. This is achieved through the impressive high quality of the wholesaler’s product ranges and the valuable initiatives and ideas the company provides that support aspiring restaurateurs as they head towards the top of their industry.
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